marketing
Of kamranga and kachnar: vanishing flavors and shrinking food basket

"We all relished a preparation of ambadi mixed with chickpea dough and garnished with garlic, to be eaten with jowar bhakri."

The peacocks of Yeola

... keeping alive a centuries-old legacy, while innovating to keep pace with changing tastes.

Digital push boosts incomes for Sundarbans’ organic farmers

A digital platform helps women farmers to sell organically grown indigenous rice directly to customers, helping them to book higher profits

Is this Artisans’ ‘Transformation’?

Artisans of Kachchh have entrepreneurial skills, too, which retailers like Amazon need to recognize

The Journey of Shillong’s Waste-pickers to become Compost Suppliers to Meghalaya Raj Bhawan

They truly uphold the dignity of labour and have come to be known for their sense of happiness, unity, and cooperation.

How a Kerala Farmer Facilitation Centre Is Ensuring Direct Marketing

The Farmer Facilitation Centre provides scientific information on crop management, etc. and a venue for marketing produce directly at prices that farmers decide upon.

Paaduks: Shoes with soul

Inspired by an article that spoke of the possibility of using waste tyres as soles for shoes, the team dove into exploring this idea

Gujarati women excel as breeders of camels and buffaloes

Herder Meera Bhen, from the Kutch region, is making history throughout India, as her idea of marketing camels' milk takes off