The tribe’s resilience is based on an intellectual heritage—one taught not in writing but in oral lore, manual skills, and naturalist knowledge.

इससे महिलाएं आत्मनिर्भर हुई हैं, उनके परिवार की आर्थिक स्थिति मजबूत हुई है, बच्चों की शिक्षा बेहतर हुई है।

Through this venture, farmers are finding stable incomes, and sustainable livelihoods as the produce is directly bought without intermediaries

An initiative to support all these local artisans, offer them business opportunities and help them to showcase, promote and sell their art.

“I pick Who rather than from where or what produce because I want to support the right people and create a deeper impact."

"We all relished a preparation of ambadi mixed with chickpea dough and garnished with garlic, to be eaten with jowar bhakri."

... keeping alive a centuries-old legacy, while innovating to keep pace with changing tastes.

A digital platform helps women farmers to sell organically grown indigenous rice directly to customers, helping them to book higher profits

Artisans of Kachchh have entrepreneurial skills, too, which retailers like Amazon need to recognize