Socio-environmental injustices often lead to social movements and activism led by those in the community who are determined to make a change.

Malkha is rooted in scaling up sustainable, ecologically friendly formats of processing cotton and yarn and seeks the ultimate goal of linking producers directly to buyers.

The malkha process explores an alternative to the present situation where both farmers and weavers are dependent on spinning mills, a way in which both farmers and weavers could benefit from each other, and in which spinning could also become a rural occupation. It is the missing link in a fully rural cotton textile industry using local raw material and local skills. Not only would it create more employment, the links between farming and local production would strengthen rural society both socially and politically.