NEW DELHI: Three years ago, the Ladakh Autonomous Hill Development Council (LAHDC) Leh proposed to impose a complete ban on mineral water bottles to reduce its environmental impact on Ladakh’s fragile ecosystem as plastic bottles heavily contribute to the solid waste. The initiative was also meant to provide employment opportunities to the unemployed youth by establishing safe drinking water filling stations of their own. Despite LAHDC’s best intention, the decision later had to be reconsidered as an alternative was not easily available then. ‘Amrutdhara’ could perhaps become one of the solutions to such initiatives which can gradually be expanded to the entire country in a phased manner.
Amrutdhara is an experiment being initiated as an alternative solution to replace mineral water bottles to reduce environmental impact associated with plastic as a delivery means for drinking water. The prototype drinking water vending machine of Amrutdhara was installed at a shop in Pondicherry last week. Recognising the threat of polluted water and plastic waste to health and the environment in India, Amrutdhara was formed to tackle these issues. According to Co-founder of Amrutdhara, Minhaj Ameen, the technological solution that could be implemented in the market was designed in the form of a water vending machine where users could refill their bottles. “When we cut out the bottle, we found we could cut costs, and offer what consumers had really wanted all along, clean water, at half the price per liter of bottled water, making safe drinking water more affordable for all,” argued Ameen. Amrutdhara envisions a network of refill stations starting in the town of Pondicherry and expanding across India, making it easy to give up buying bottled water forever.
Amrutdhara is now raising money through indiegogo, an international crowd funding platform, to help them conduct the pilot rigorously and possibly expand the size, they have set up a small office as its headquarters in Auroville, double its man power by hiring junior engineers, designers and a Sales and Marketing Director and bringing its co-founder Akshay, who will sacrifice pursuit of his master’s programme, to come on-board full-time and bringing on partners for product design and developing the next version of electronics.
First published on State Times
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