An assortment of great millet, finger millet, sorghum, ragi, korra, and a host of other coarse grains are now available for the health conscious. Ground millets are also available.

Medicines make up 50-60% of healthcare costs in India, and they are unaffordable for most. About 2 lakh people fall below the poverty line every year due to one health shock, and the biggest expense here usually turns out to be medicine. LOCOST is a collective effort initiative of like-minded people, many of whom were doctors practicing community medicine in remote rural areas.