The initiative is about enlightened consumers getting into an understanding with ecological farmers to cultivate millets of their choice.

Are we then slowly becoming a nation full of thieves?

For those earning more than Rs 30,000 pm to become sustainable their total emissions would have to be halved ...

India has non-material treasures, related to security, health, education and lifestyles, which can help the world lighten its ecological footprint!

What is needed now is a Sustainable Consumption Line, which determines whether an individual (or, extrapolated, a family, community or region) is living sustainably. Then those Above Sustainable Consumption Line (ASCL) would be eligible for actions that help or force them to scale down.